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MK3001 Online 市场营销 文科 & 业务 Program Spring 2024 Semester - Early Start Nebrija Only - - - - - -马德里

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MK3001 Online 市场营销

MK3001 Online 市场营销 Course Overview

概述

CEA CAPA Partner 机构: Universidad Antonio de Nebrija
地点: 马德里,西班牙
Primary Subject Area: 市场营销
指令: 英语
课程代码: MK3001
Transcript Source: Partner 机构
课程详细信息: 300级
Recommended Semester Credits: 3
联系时间: 45

描述

This course has been programmed from a comprehensive perspective so that students will be able to gain an overall panorama of the integration of the Internet and new technologies within the global marketing strategy of the company. The main goals of this course are for students to understand, comment upon and analyze the most important aspects of digital marketing, 以及, the acquisition of general knowledge of the Digital marketing plan, Internet business models, e-市场营销 variables, Metrics and Web Analytics, 等.

Previous course title & code was: MK0P30 Online 市场营销 in the Digital Era.

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